Syd Michael

Over two decades in the automotive industry from sales rep to general manager, Syd Michael knows sales. He is an automotive sales leader and has worked in over 35 markets across the US and trained hundreds of sales reps.

Former publisher of Atlanta Cars Magazine Syd moved on to Syd found a successful marketing company; Spike Promotions, that serves the automotive industry helping dealers move thousands of cars using a strategic integrated system using direct mail.

He has recently added digital marketing to the mix bringing in record sales to all his clients even in the downturn in the market.

Since 2011 Syd has shook up the internet marketing space with his down to earth hard core sales methods focused on the automotive industry but applicable to all niches. If you have no sales you have no business! That is all there is to it. Syd trains his students to be wolves in a sheep filled world, giving them sales training that gets results.

Syd’s three online training courses Automotive Strategies, Road to the Sale and Direct Mail have been a huge success is helping small business owners from across the globe.

Syd has written the introduction to the Amazon best seller: Search Engine Optimization for Automotive Dealers – The Definitive Strategy for Online Automotive Sales by Brian Anderson and has recently co-authored his own book about online reputation “Winning with Reputation: 12 Key Strategies to a Stellar Online Reputation”.